Social Marketing web sites

If you're looking for manuals about Social Marketing, you don't need to go to a bookshop. There are quite few available free, online.
A most useful online guide is 'A Short Course in Social Marketing', on the Novartis Foundation web site

The other key online guide to social marketing is 'Making Health Communication Programs Work - a planners guide', a 131-page crash course in how to plan and execute a social marketing campaign, prepared by the US Department of Health and Human Services in 1992.

It's on the net at the US National Cancer Institute web site:

Les Robinson has put his 'Seven Step Social Marketing Approach' up on

You can see the full collection of free papers at

Health Canada has put up an interesting collection of papers about Social Marketing in health promotions, at
The UK's National Social Marketing Centre has lots of useful stuff.

Weinrich Communications, a California-based social marketing company, provides some useful introductory papers by Nedra Kline Weinreich at

Weinreich has also published a full length book on the topic, 'Hands-On Social Marketing: A Step-by-Step Guide', Sage Publications.

A handy fact sheet about Social Marketing is available on the Ontario (Canada) Ministry of Agriculture web site
Some definitions of Social Marketing:

Pages of Social Marketing links and resources:

A more academic paper on Social Marketing: