Social Marketing web sites

If you're looking for manuals about Social Marketing, you don't need to go to a bookshop. There are quite few available free, online.
A most useful online guide is 'A Short Course in Social Marketing', on the Novartis Foundation web site http://foundation.novartis.com/social_marketing.htm
http://www.novartisfoundation.org/page/content/index.asp?MenuID=226&ID=509&Menu=3&Item=43.7.1

The other key online guide to social marketing is 'Making Health Communication Programs Work - a planners guide', a 131-page crash course in how to plan and execute a social marketing campaign, prepared by the US Department of Health and Human Services in 1992.

It's on the net at the US National Cancer Institute web site: http://oc.nci.nih.gov/services/HCPW/HOME.HTM


Les Robinson has put his 'Seven Step Social Marketing Approach' up on http://www.enablingchange.com.au/7_doors_page.html

You can see the full collection of free papers at http://www.enablingchange.com.au/#papers


Health Canada has put up an interesting collection of papers about Social Marketing in health promotions, at http://www.hc-sc.gc.ca/hppb/socialmarketing/resources/somarhpe/smhp01e.htm
The UK's National Social Marketing Centre has lots of useful stuff. http://www.nsms.org.uk/public/default.aspx

Weinrich Communications, a California-based social marketing company, provides some useful introductory papers by Nedra Kline Weinreich at http://www.social-marketing.com/building.html

Weinreich has also published a full length book on the topic, 'Hands-On Social Marketing: A Step-by-Step Guide', Sage Publications.


A handy fact sheet about Social Marketing is available on the Ontario (Canada) Ministry of Agriculture web site http://www.gov.on.ca/OMAFRA/english/rural/facts/92-097.htm
Some definitions of Social Marketing:

http://www.social-marketing.org/sm.html
http://www.social-marketing.com/whatis.html


Pages of Social Marketing links and resources:

http://www.social-marketing.org/papers.html
http://www.social-marketing.com/SMLinks.html


A more academic paper on Social Marketing:

http://www.social-marketing.org/papers/intersectortransfer.html

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